Ugg boots have been favorites of rural folk throughout history. The availability of materials – ie: sheepskin and fleece – made it easy to manufacture these warm all-weather boots. Of course the folk designs were much more crude and simple than our modern boots, and they lacked todays synthetic soles, which were often made of more sheepskin and fur.

These simple boots soon came to the attention of military aviators during world war one and two. The pilots were looking for ways to help keep their feet warm in the non-pressurized cockpits of early planes. Sometimes called “fugg” boots, they did indeed keep their feet warm regardless of how funny they looked.

As the story goes because of the large amount of sheep and sheep ranchers in Australia this style of boot was also made down under. Then, somehow, in the 1950’s and 60’s due to the great natural surfing grounds on the Australian beaches these boots made their way onto the feet of the local surfers. Because of the thermostatic properties of fleece these boots kept the surfers feet dry and warm. Soon, globe-trotting surfers from down under had spread the Ugg boot to surfing beaches around the world. It soon became a “cult fashion” on the beaches of southern California.

During the mid to late seventies this fashion caught on with the rest of California and would soon infect the entire world thanks to Deckers Outdoor Corporation. Deckers began to manufacture “UGG” boots with synthetic soles and offered pleasing colors and tweaks on the classic style of Uggs. Thanks to their marketing department UGG boots from Deckers Outdoor Corporation soon adorned the feet of many people in Hollywood. One of the most noteable of these was Pamela Anderson, the star of Baywatch. She wore her boots around the set during the most poular run of the show sending the noteriety and appeal of the UGG brand into the stratosphere.

Since that time the brand has only grown. Appearing in paparazzi photographs adorning the feet of stars and putting themselves in the spotlight again and again. The UGG brand now produces not only boots, but shoes, clogs, slippers, and sandals. Every season UGG Australia and the Deckers Outdoor Corporation brings something new to the brand with sophisticated new styles and an ever changing pallette of colors.