A good mass trend starts in a maligned but powerful subculture of fashion-obsessed trendsters. For the past few years, hipsters have revived the beard and all of its variations to a segment of the population that once preferred razors and Brut by Faberge. Check.
Next, Hollywood steps in and pumps it out to the masses. In November, Brad Pitt flexed his mustache muscle, claiming that it was a fashion statement. Of course, it was also necessary for the filming of his latest flick, Tarantino’s WWII epic Inglorius Basterds. Earlier in the year, James Franco has a hard time giving up the porn stache he grew for Milk.
Then, of course there are other seemingly connected phenomenons like Celebritymustache.com and the super nostalgic making of Magnum PI: The Movie — in which Matthew McConaughey will likely join the mustache revolution.
Lastly, a broad cultural shift brings the trend into the mainstream — enter the recession of 2008. According to at least one grooming theory, tough times are good times for hairy men. As the theory goes, the hairiness of manly men is found more attractive during tough times because it appears to symbolize security. Don’t ask us why? But it seems like a pretty pro-mustache development.
Sure, the Times may have totally missed the mark here — just because there’s a wall cloud, that doesn’t mean there’s going to be a tornado — but you have to admit that conditions are optimal for a mustache comeback event. Disturbing as it may be, we may be in for a very hairy 2009 in more ways than one.
[via Gawker]